A 7000-Year-Old Trend
Posted by Izhar Groner on
I started the company to create great, healthy snacks.
To make them healthy, I couldn’t use sugar, honey, or maple syrup, which spike blood glucose. I also couldn’t use artificial sweeteners like aspartame, which the World Health Organization classified as, “possibly carcinogenic to humans.”
To make the snacks great, I couldn’t use stevia or monk fruit, which left me a bit of an aftertaste during experimentation. I also couldn’t use polyols (sugar alcohols), because the gastric discomfort they were causing wasn’t great.
So I was left with dates, which, to my happiness, were my sweetener of choice from the outset.
After a while, I succumbed to the keto trend and launched a few keto products. I did so only after extensively researching all the different polyols, settling on the one I deemed best: Allulose.
But I don’t intend to launch additional keto products anytime soon. Trends come and go, but the human trend to sweeten foods with palm dates goes back 7000 years. It’s an established enough trend that I don’t think it will disappear anytime soon.
It also doesn’t hurt that dates, with their natural fiber, are our glycemic friends that incidentally nourish our gut biome. Sweet.