Our Mission - Nutritionally-Dense Delights
We craft ketogenic, vegan, gluten-free snacks that are as delectable as they are wholesome and nutritious.
We set up our own production facility and spared no effort in sourcing the very best ingredients so you may enjoy peerless treats.
All our processes revolve around preserving the nutritional value of our products.
We dehydrate our crackers instead of baking them, to keep as much of their vitamin content as possible.
We soak our almonds to deactivate the phytates and other anti-nutrients that naturally occur in them. This process, also known as "sprouting," enhances mineral absorption so the nutrients in our products are as bio-available as possible.
We don't heat our cocoa-date truffles or our Ice Crage™. Since they are not denatured you can benefit from the flavonoids, antioxidants, and other micronutrients that naturally occur in raw, unsweetened cocoa paste.
Our non-keto products are sweetened with whole organic dates, the fiber of which slows down carb absorption, buffering any potential blood-sugar spike.
Does that mean that the glycemic loads of our non-keto products are universally permissible? Well, if you allow yourself dates, mangos, and blueberries then you can enjoy our non-keto products.
From The Founder:
Hi, I am Izhar Groner, the founder of Plantraw®.
As a kid I saw family members gaining weight and getting sick with the modern-day scourges of high blood pressure, diabetes and heart disease.
Determined not to go there, I studied everything I could about nutrition and health--from biology in college to books, journals, and professional podcasts.
As someone who used to crave refined carbs I had to find satisfying alternatives that I could stick to--real foods that I could indulge in without harming my body.
For snacks, I would prepare for myself healthy treats which I couldn't find anywhere. I used dates instead of sugar (now I also use monk fruit and allulose, which I also use professionally in my products).
Friends and family loved my creations, kept asking me for more, and were telling me that I should consider producing and selling them in stores. Since I cared about health, and wanted to improve people's lives, this was exciting feedback. I decided to follow my newly-found passion and start this business.
During our initial couple of years in the market we received customer feedback that was so consistently strong and encouraging that we decided to build our own factory.
After searching throughout northern and central New Jersey we found the right spot: An industrial space that had been used to manufacture mattresses, relatively clean, without any chemicals, large enough to house our machinery, and not too far from New York City. This is how it looked when we first entered the space with the real estate agent.
Our search had taken longer than we expected and our machinery started arriving before the facility was built out.
With no extra storage space, we had to work around the packed machines and move them back and forth from different parts of the facility as we fitted it out.
We started assembly as soon as we could while working on the space.
The space in this picture would be our future packing area.
After many months of work we finally finished the facility.
This is the packing area today.
In the production area we moved from a Robot Coupe...
...to a bowl cutter...
...and assembled other production machinery, like our depositor...
And then, after passing all the required inspections and obtaining all the required certifications, we finally started production...
Our first product was the cocoa-date (or “chocolate”) truffles.
When entering new stores we would do "demos," giving out samples to introduce the product, and hear what customers had to say. We wanted to make sure we were delivering an excellent product that customers would love, and so we implemented requests and suggestions, like size and additional flavors.
Over the years we have developed additional products: The Ice Crage™, a vegan ice cream alternative, and Almond & Seeds Crackers. These are vegan, prebiotic, gluten-free, kosher, organic snacks with no added sugar. Some of our SKUs are keto-certified, sweetened with monk fruit and allulose.Ice Crage™ (thus called because it’s all the rage) is now in stores in the New York tri-state area, receiving rave reviews.
We are continuing to develop new products, and will soon be launching several keto-certified products, including halva, crackers, and chocolate balls. We’ll make sure to post about it as we approach completion.
As part of our mission to improve people's health we also launched our Plantraw Living™ blog in which we will be providing tips on maintaining a healthy lifestyle.
Founder and CEO.
We are doing our utmost to bring to you the highest-quality, most nutritious snacks gustatorily possible. It would be our privilege to receive your feedback so we may further improve.