We craft ketogenic, vegan, raw, gluten-free snacks that are as delectable as they are wholesome and nutritious.
We set up our own production facility and spared no effort in sourcing the very best ingredients so you may enjoy peerless treats.
All our processes revolve around preserving the nutritional value of our products. Thus, with the exception of the date-seed coffee, we don't heat any of our ingredients.
As a matter of fact, we only augment nature's work. For instance, we soak our almonds and seeds to deactivate the phytate and other anti-nutrients that naturally occur in them. This process, also known as "sprouting," enhances mineral absorption so the nutrients in our products are as bio-available as possible.
Similarly, we dehydrate our crackers instead of baking them, keeping their vitamin content intact while creating a shelf-stable snack.
We don't heat our cocoa-date truffles or our Ice Crage™. Since they are not denatured you can benefit from the flavonoids, antioxidants, and micronutrients that raw, unsweetened chocolate has to offer.
And since our products are sweetened with whole organic dates, you get some important, filling fiber while pleasing your sweet tooth or going for a savory crunch.
"But what about the glycemic load?" you may wonder. Well, if you allow yourself dates, mangos, and blueberries then you can enjoy our products. Their fiber slows down carb absorption so you can avoid a blood-sugar spike.
From The Founder:
Hi, I am IG, the founder of Plantraw™.
As a kid I saw family members gaining weight and getting sick with the modern-day scourges of high blood pressure, diabetes and heart disease.
Determined not to go there, I studied everything I could about nutrition and health--from biology in college to books, journals, and professional podcasts.
As someone who used to crave refined carbs I had to find satisfying alternatives that I could adhere to in the long run, real foods that wouldn't make me feel deprived and wouldn't harm my body.
For snacks I would prepare for myself healthy treats which I couldn't find anywhere, and I used dates instead of sugar (I never liked the aftertaste of plant-based sweeteners).
Friends and family loved my creations, kept asking for more, and were telling me that I should consider producing and selling them in stores. Since I cared a lot about health, and wanted to improve people's lives, this was exciting feedback, and I decided to follow my newly-found passion and start this business.
During our initial couple of years in the market we received customer feedback that was so consistently strong and encouraging that we decided to build our own factory.
After searching throughout northern and central New Jersey we found the right place: An industrial space that had been used to manufacture mattresses, relatively clean, without any chemicals, large enough to house our machinery, and not too far from New York City.
Our search had taken longer than we expected and our machinery started arriving before the facility was built out.
With no extra storage space, we would have to work around the packed machines and move them back and forth from different parts of the facility as we fitted it out.
We started assembly as soon as we could while working on the space.
This would be our future production area.
After many months of work we finally finished the facility.
This is the packing area today.
In the production area we moved from a Robocoup...
...to a bowl cutter...
...and assembled other production machinery, like our depositor...
And then, after passing all the required inspections and obtaining all the required certifications, we finally started production...
Our first product was the cocoa-date (or “chocolate”) truffles.
When entering new stores we would do "demos," giving out samples to introduce the product, and hear what customers had to say. We wanted to make sure we were delivering an excellent product that customers would love, and so we implemented requests and suggestions, like size and additional flavors.
Over the years we have developed additional products: The Ice Crage™, a vegan ice cream alternative, and Raw Crisps™--dehydrated, almond crackers with veggies and seeds. These are vegan, keto-certified, prebiotic, fiber-rich, gluten-free, kosher, organic snacks with no added sugar and no sweeteners.Ice Crage™ (thus called because it’s all the rage) is now in stores in the New York tri-state area, receiving rave reviews and eager spoon dippings.
Dates have been an important ingredient in every one of our products. It has felt wasteful to throw away their seeds; We were sure that they were a good source of nutrition.
We decided to roast and brew them, like coffee or tea, and sent the beverage to a lab. The results confirmed our assumption: These seeds were rich in antioxidants and other nutrients. So we have been accumulating these seeds and will be launching our date-seed coffee in the next few weeks.
We are continuing to develop new products. Among other things, we are now working on a new line of keto-friendly, vegan ice cream alternative. We’ll make sure to post about it as we approach completion.
As part of our mission to improve people's health we launched our Plantraw Living™ blog in which we will be detailing methods and tips for maintaining a healthy lifestyle.
To your health,
IG, Plantraw's founder and CEO.
We make every effort to bring to you the highest-quality, most nutritious snacks gustatorily possible. This is our mission and our promise to you.